Love your products, available colours is amazing. I love the non smell that you have in the hairdresser, took me a couple of purchases but I'm now so happy with the shade and the fantastic grey coverage. KATHY 😀

Bought the medium ash blonde colour in permanent love the colour, I’ve also had it in for a few weeks now and no greys popping through as yet usually I get them after two weeks so it’s doing a great job with keeping them at bay, will be buying more when it’s time to touch up. Very happy with this product and how natural the ingredients are 😍

Well, this is a relief. After recently getting my own place, I had to cancel my regular appointments with my hairdresser :( I decided to give The Shade a try and I'm so happy with it. It's the exact colour I wanted, it smells amazing, and now I'm saving $200+ to get similar results. Highly recommend!

I have been using The shade colour for the last 4 years. It has helped my hair and scalp. Conveniently delivered at home. On time and great service. Try it you won’t regret.

I am loving the freedom from long salon visits that has come from using The Shade to maintain my colour. The ask a stylist process was simple and I received excellent advice on colour choice. Thrilled with the results and telling all my friends.

One of the best decisions I did. It was so easy to apply because it glided so easily when applied, no foul (chemical) smell and the colour is amazing and even out tone. I won't be going to the salon anymore for a retouch. Purchased the shampoo and conditioner as well 🩵Thank you!!

Amazing product! Although it's twice the price as a supermarket colour, it's much easier to apply and smells nice, not stinking of chemicals! Seems to last twice as long too, so works out cheaper in my book. Now my niece is a subscriber too. 😁

I like the colour kit very much as it is well packed with instructions that are easy to follow. it is also easy to apply and gentle on the hair as it is ammonia free. No need to go to the salon again. Thank you The Shade

WOW 🤩 super impressed with my first ever colour kit so easy to use and my hair looks and feels so soft and no more greys I will continue to to use the Shade from now on , a quarter of the cost of going to the hairdressers, seriously impressed you guys !!!

Since using The Shade I no longer suffer from scalp issues such as rashes, burning or itchy scalp. At my age, 70, I need to colour the roots frequently which wasn't possible with other products due to my scalp sensitivity. I love the colour, dark ash, and find it soft and flattering and a good transition from the darker shades I used to use. I don't wish to add a photo but thanks for your lovely product.

I was nervous about coloring my hair because the last time I dyed my hair I went with a permanent color which I didn’t love and it took 3 horrible years to grow out! I contacted The Shade colorists who listened to my concerns & goals and recommended I try a demi (10 vol) with Trento 5.1 and I couldn’t be happier - my hair is soft, glossy & the greys are beautifully blended! I’d highly recommend The Shade to everyone wanting to color their hair!

It's been many years since I've coloured my own hair but after tiring of the amount of time and money I was spending on salon colours I decided to give The Shade a go. I'm so glad I did! Living in a regional area means it's extra convenient having it delivered so smoothly and well packaged. Receiving a full kit with bowl, brush, clips, cape and decent quality gloves even made it a fun self-care experience. I followed the personalised colour advice from The Shade expert and was delighted with the colour results and truly satisfying grey coverage, a major issue for me. Highly recommend giving it a try. A bonus was the lack of strong chemical smell and my hair being in super soft condition afterwards. I'm saving a lot of money and feeling very confident in my hair colour again!

It was easy to apply, no stinging or burning on my scalp. Coverage of my greys was great. Really happy with the end result.

Extremely happy with the overall service Very professional I chose the ash blonde and I have to say it is one of the nicest colours that I have applied to my hair and the results were perfect! I love it! I look forward to my next colour! Very pleased with the prompt postage and presentation Thankyou!

I absolutely love it, easy to use, no smell, colour looks great

I love this product and the colours are beautiful. Packaged well with shampoo and conditioner. The colour makes my hair feel so soft.

It is such a good system, no rushing to the supermarket late at night to try and buy some due to match your hair, it’s always there with the auto ship system and the quality of the product is outstanding, I have quite a few greys and the coverage is great and it looks like I have highlights. Highly recommend as the pack has everything you need with minimal waste.

Fantastic colour and result. I purchased Bellaria -dark ash blonde and the colour is perfect. Thankyou

Absolutely loved the shade and covered pretty much all the grey but have found a couple of strays. I used the stringer developer too.

Wow wow wow!!! I’ve entered a stage in my life where I’m not ready for all the grey hair I’ve developed so quickly. I’ve also noticed that my hair that hasn’t turned grey yet, has lightened. I didn’t want to try every dye under the sun to find the right dye and I was scared that the dyes wouldn’t colour my greys or tint it the wrong colour so you can tell that’s where my greys are (I’ve seen it on others). Thanks to all the reviews on this product, I chose ‘The Shade’. It was the best decision made and I had dyed my hair the day before going to the hairdresser. My hairdresser was so impressed and said that my hair colour looked so natural and it didn’t look like I had dyed it myself. She said there a couple of areas that were a bit light but she couldn’t fault the dye at all. I wish I had taken photos of the before and after. But I can say that this dye gave me confidence back and I will continue using this product for the rest of my days! Thanks so much team!!!